Our Family's Journey from Mexico to LA

Behind every authentic taco is a story of family, tradition, and passion for preserving the true flavors of Mexico in Los Angeles. Little Pepe's was born from a deep love of authentic Mexican cuisine and a mission to share genuine family recipes with Los Angeles communities.

Generations of a Mexican family cooking together in a vibrant, traditional kitchen
Pepe Rojas (center) with his grandmother, Abuela Rosa, learning traditional recipes in Oaxaca, 1985.

From Oaxaca's Heart to LA's Streets

Little Pepe's isn't just a taco truck; it's the culmination of a dream from Pepe Rojas, who brought his grandmother's cherished recipes and the spirit of Oaxacan street food to the bustling streets of Los Angeles. Growing up, Pepe learned the art of crafting rich mole, zesty carnitas, and vibrant aguas frescas by his abuela's side, observing every meticulous step and embracing the heart that goes into true Mexican cooking.

His journey to Los Angeles was fueled by a desire to share these genuine flavors, not to adapt them, but to present them in their true form. Every tortilla, every salsa, every filling tells a story of generations, of traditional methods, and an unwavering commitment to authenticity. We invite you to taste the tradition, taste the passion, and become part of our story.

Honoring Mexican Culinary Traditions

Our menu is a living tribute to the diverse and rich culinary landscape of Mexico, particularly the vibrant flavors of Oaxaca. We meticulously follow recipes passed down through generations, ensuring every dish carries the soul of its origin.

  • Regional Recipes: Specializing in Oaxacan and central Mexican dishes, known for their complexity and depth.
  • Ancestral Techniques: Employing traditional methods like hand-pressing tortillas, slow-roasting meats in their juices, and stone-grinding spices.
  • Cultural Significance: Every meal prepared is a celebration of Mexican family and community food traditions, bringing people together.
  • Authentic Street Food: Recreating the vibrant, bustling atmosphere and genuine flavors of Mexico's most beloved street food culture, right here in Los Angeles.
An elderly Mexican woman's hands masa mix corn flour for tortillas
The timeless tradition: hand-preparing masa, the foundation of every authentic taco.

Our Commitment to Quality and Authenticity

Quality isn't just a buzzword at Little Pepe's; it's the core of our philosophy. We believe that true Mexican food shines brightest when made with the freshest ingredients and prepared with unwavering dedication to traditional methods.

Fresh Local Ingredients

Daily sourcing from local Los Angeles markets ensures our produce and meats are always at peak freshness.

Traditional Preparation

From simmering sauces for hours to slow-cooking meats, we adhere to the authentic techniques that make Mexican cuisine unforgettable.

Unwavering Integrity

We never compromise on flavor or tradition, even when it means more time and effort. Authenticity is our promise.

Close-up of fresh, vibrant vegetables being chopped on a wooden board in a professional kitchen
Every morning, our chefs begin by hand-preparing fresh ingredients.

Serving Los Angeles Communities

Little Pepe's is more than just a food truck; we are a proud member of the diverse tapestry of Los Angeles. We love connecting with our community, participating in local events, and watching our food bring smiles to faces across the city.

Little Pepe's taco truck serving a diverse, smiling crowd at a lively Los Angeles community festival
Bringing authentic flavors and joy to a local Los Angeles community event.

More Than Just a Meal

Since rolling onto the LA streets, we've had the privilege of serving countless neighborhoods, from the vibrant energy of Hollywood to the family-friendly vibe of the Valley. We've catered everything from intimate backyard parties to large-scale city festivals, always with the same goal: to create memorable culinary experiences.

Our greatest joy comes from the relationships we build – seeing familiar faces return week after week, hearing stories of how our food reminds customers of home, and being a small part of Los Angeles's rich cultural exchange. We're committed to being a positive presence, contributing to the local flavor and supporting the communities that embrace us.

Meet the Team Behind the Flavors

The deliciousness you taste at Little Pepe's is made possible by a dedicated team who share a deep respect for authentic Mexican cuisine and a passion for serving delightful food.

Portrait of Pepe Rojas, founder of Little Pepe's, smiling confidently
Pepe Rojas

Founder & Head Chef

Pepe's vision and Abuela Rosa's recipes are the heart of Little Pepe's.

Portrait of Maria Rodriguez, Little Pepe's head of operations, smiling
Maria Rodriguez

Operations Manager

Ensures smooth operations, from ingredient sourcing to customer service.

Portrait of Carlos Sanchez, Little Pepe's lead cook, focused and smiling
Carlos Sanchez

Lead Taquero

Master of the grill, ensuring every taco is perfectly cooked and flavored.

Grateful for Our Loyal Customers

Our journey wouldn't be possible without you, our incredible customers. Your loyalty, feedback, and shared love for authentic Mexican food inspire us every single day.

"Little Pepe's tacos are the real deal! Reminds me of the street vendors back home in Mexico City. Always fresh, always delicious."

Sofia M., Los Angeles Customer

"The best catering experience we've had! Everyone raved about the food and the Little Pepe's team was incredibly professional and friendly."

David P., Event Organizer

"I literally plan my lunch around where Little Pepe's truck will be. Their quesadillas are life-changing! Consistently amazing food."

Michael T., Regular Customer

Join the Little Pepe's family and taste the tradition!

Find Our Truck Today!